To boost the brand cultivation of industrial enterprises and improve the brand competitiveness, the Ministry of Industry and Information Technology will continue the demonstration of industrial brand cultivation pilots in 2017. Through the enterprise application, evaluation and recommendation by local industrial and information competent departments and industrial association, expert review and publicity, 44 enterprises including Embry (China) Garment Co., Ltd (see the attachment for the list) were determined and hereby released as the Industrial Brand Cultivation Demonstration Enterprises in 2017.

The winners of the Industrial Brand Cultivation Demonstration Enterprises shall stick to implement brand strategy, keep effective operation of brand management system, continuously improve brand value and competitiveness and timely summarize typical experience to play a demonstration role.

Attachment: List of Industrial Brand Cultivation Demonstration Enterprises in 2017

Ministry of Industry and Information Technology

Nov. 30, 2017

List of Industrial Brand Cultivation Demonstration Enterprises in 2017